Innovate. Accelerate. Amplify.
We invest to amplify your limitless brand potential across new geographies
WE ARE A DIGTAL FIRST BRAND INVESTMENT PLATFORM
Amplify X aims to pioneer a new category of value creation for USD 25MM+ brands with global ambition. We have invested heavily in digital transformation capital to accelerate brands to enter & rapidly scale in high value geographies (North America, LATAM, Europe and China).
OUR MISSION
Unlock the global brand potential
Brands across many geographies are at an inflection point. Many recognize the opportunities of the new global digital economy and consumers but lack the know-how to launch brands from their home turf into international markets successfully. Our team of accomplished investors & senior operating partners is built to enable these brands to achieve their full potential by helping to effect a successful global entry into key international geographies.
OUR STRATEGY
Private Equity ++
We employ our sophisticated capital solutions and “digital first” omni-channel capabilities, facilitated by our proprietary operating model, to manage the entire process of launching, distributing, and scaling your brands in new geographies.
Long Term Operating
Partnerships
Digital First
Omni-channel Activation
Joint Value
Creation
OUR ADVANTAGE+ APPROACH
Brand Selection Focus
01. Brands guided by purpose, embracing evolving consumer and technology trends
02. Differentiated brands, generating revenues exceeding $25MM, and unique premium positioning in the market
03. Portfolio potential to adapt to the digital world embracing E-commerce and D2C Models
04. Capable of maintaining premium pricing with minimum gross margins of 75%
05. Anchored in the well-being of both people and the planet, prioritizing sustainability and embracing diversity
MEET US
Our Team
Frederic Larmuseau
CEO/Co-Founder
Seasoned entrepreneur, business builder, and board member, known for driving growth in healthcare, consumer goods & private equity ventures. Former Global CEO of JDE Peets Coffee and ExCo member of Reckitt Benckiser. Invests and advises diverse entrepreneurial endeavors.
Saqib Mehmood
Partner/Co-Founder
Entrepreneur, Investor and digital commerce expert specializing in digital transformation, e-commerce, and DTC strategies. A seasoned investor in beauty and skincare ventures, with prior senior executive roles in private equity backed ventures and Reckitt Benckiser.
Explore your amplify X Brand Journey?
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